Apple gives $220 million to RED Organization

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Apple CEO Tim Cook announced that Apple has donated a total of $220 million to (RED), an organization that fights for an ‘AIDS-free generation.

In 2018, the Cupertino-based company mentioned that it donated $200 million. Apple is the single largest contributor to date, has partnered with (RED) for more than a decade since it was founded in 2006.

In a tweet, Cook says deaths related to AIDS have fallen by over 50 percent since 2004, which means that the organization should take pride in its work around the globe.

This #WorldAIDSDay we mark our 13th year partnering with @RED to fight AIDS in Africa. Since 2006, our customers have helped us raise $220M. AIDS-related deaths have fallen by more than half since 2004. Together we can achieve an AIDS-free generation. https://t.co/h4wnIDGAmq

— Tim Cook (@tim_cook) December 1, 2019

(RED), an organization that partners with the most influential brands and people fight against HIV and AIDS by raising awareness and generating money for the Global Fund. All the proceeds go to programs in Africa.

As part of its efforts to promote World AIDS Day Apple has painted its store logos red and pledges $1 for each Apple Pay transaction on Apple Store app, Apple.com and Apple Stores to (RED).

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